Innes Dental Clinic

Privacy Policy

Privacy Policy | Innes Dental Clinic


Last updated: 2025-10-21

Innes Dental Clinic (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit https://www.innesdentalclinic.com (the “Site”), contact us, or respond to our advertisements (including Meta/Facebook and Google Ads).

Clinic contact: Innes Dental Clinic, 4275 Innes Road, Suite 112, Orleans, ON K1C 1T1 • Tel: (613) 830-4982 • Email: info@innesdentalclinic.com

1) Scope & Applicable Laws

We operate in Canada and handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. For marketing communications, we follow Canada’s Anti-Spam Legislation (CASL). If you are in the EEA/UK, we process data under the lawful bases set out in the GDPR/UK GDPR as described below.

2) Information We Collect

  • Information you provide: name, email, phone, preferred contact time, reason for your visit, and any message you send via web forms, Meta lead forms, phone, email, or SMS.
  • Appointment details: preferred dates/times and related scheduling information.
  • Marketing & analytics data: cookies, IP address, device/browser type, pages viewed, referral source, ad interactions, and conversions (e.g., form submissions). We may receive aggregated or pseudonymous insights from advertising partners (Meta, Google).
  • Communications data: your preferences (e.g., consent to be contacted by phone, email, or text).

Do not submit clinical/medical details via public forms. Clinical records, if created once you become a patient, are handled under professional and regulatory requirements and are not covered by this website-focused document.

3) How We Use Your Information

  • To respond to inquiries, provide free consultations, schedule appointments, and deliver dental services.
  • To send confirmations, reminders, and updates (email/SMS) in line with your preferences (CASL-compliant).
  • To operate, maintain, and improve this Site (analytics, troubleshooting, security).
  • For advertising and measurement (Meta Ads, Google Ads/Analytics), including conversion tracking, frequency capping, and audience insights.
  • To comply with laws, professional obligations, or enforce our terms.

4) Lawful Bases (GDPR/UK GDPR, where applicable)

  • Consent: when you submit forms, opt-in to contact, accept cookies, or agree to marketing.
  • Legitimate Interests: site security, fraud prevention, analytics, and advertising to promote our services.
  • Contract: steps at your request prior to entering into a patient relationship.
  • Legal Obligation: responding to lawful requests and regulatory duties.

5) Cookies & Similar Technologies

We use cookies and similar technologies for core functionality, analytics, and advertising. You can control cookies via your browser settings. If you disable cookies, some features may not work as intended.

  • Analytics: Google Analytics/GA4 to understand site usage and improve user experience.
  • Advertising: Google Ads, Meta Pixel, and similar tags to measure ad performance and deliver/limit ads.

6) Meta (Facebook/Instagram) Advertising

When you interact with our ads or submit a Meta lead form, we collect the fields shown on the form (e.g., name, phone, email, preferred contact time and reason). Meta may use cookies or device identifiers to deliver and measure ads. You can manage your ad preferences in your Meta account.

7) Google Ads & Analytics

We may use Google Ads (including remarketing) and Google Analytics to measure performance and improve our services. Google may set cookies or read existing ones. You can opt out as follows:

8) SMS/Text & Email (CASL)

By providing your phone number or email and selecting your contact preferences, you consent to receive clinic communications (e.g., confirmations, reminders, follow-ups). You can opt out at any time by replying STOP to SMS or clicking the unsubscribe link in emails.

9) Sharing & Service Providers

We may share personal information with service providers who assist with hosting, scheduling, communications (email/SMS), analytics, advertising, security, and compliance. We require them to protect your information and use it only for our instructions. We do not sell personal information.

10) International Transfers

Some providers may process information outside Canada (e.g., the United States or EU/UK). We take reasonable steps to ensure comparable protections consistent with Canadian law and applicable international standards.

11) Retention & Security

We keep personal information only as long as necessary for the purposes described or as required by law. We use administrative, technical, and physical safeguards to protect information; however, no method is 100% secure.

12) Your Rights

  • Canada (PIPEDA): request access to, or correction of, your personal information; withdraw consent for marketing at any time.
  • EEA/UK: rights of access, rectification, erasure, restriction, portability, and objection (including to profiling/marketing), subject to legal limits.

To exercise rights, contact us at info@innesdentalclinic.com. We may need to verify your identity.

13) Children’s Privacy

Our Site is intended for general audiences and is not directed to children under the age required by local law for online consent. Parents/guardians may contact us to request deletion of a minor’s information collected online.

14) Do Not Track

Your browser may offer a “Do Not Track” signal. Because there is no common industry standard, our Site may not respond to DNT at this time.

15) Changes to This Policy

We may update this Policy from time to time. The “Last updated” date at the top reflects the latest revision. Continued use of the Site after changes means you accept the updated Policy.

16) Contact Us

If you have questions or wish to make a privacy request:

Privacy Officer
Innes Dental Clinic
4275 Innes Road, Suite 112, Orleans, ON K1C 1T1
Tel: (613) 830-4982 • Email: info@innesdentalclinic.com